Welcome to 6th FIPP Asia in Wuhan
FIPP Asia will take place in Wuhan, China, in partnership with the China Periodicals Association and Hubei Administration.
The event will bring together the world’s leading magazine media publishers and industry suppliers to explore the latest trends and solutions from the region and beyond.
The event will consist of a two day conference (14-15 September) with speakers from around the world and an adjacent expo (14-16 September) attracting some 100,000 people across the 3 days.
Who should attend FIPP Asia?
FIPP Asia presents an ideal opportunity for publishers, marketers and technologists at senior level operational and strategic positions, network and do actual business.
It will be an opportunity to learn from speakers from China and other markets around the world, to network with Chinese and international delegates and to discuss business opportunities in China and beyond.
The expo will provide international delegates with an opportunity to first-hand sample media and technology offerings, and discuss market developments in-depth with those in attendance.
As Ross Sleight, a keynote speaker at the FIPP World Congress in London in 2017 said, "if you want to know the way of the world tomorrow, it is a pretty good idea to look at China right now."
FIPP Asia is your opportunity to do just that.
of the world tomorrow, it is a pretty good idea
to look at China right now.”
Ross Sleight, a keynote speaker at the FIPP World Congress in London in 2017
About Wuhan and its media landscape
Wuhan lies on the banks for the Yangtze and Hanshui Rivers and is the capital of Hubei Province.. A trading port dating back at least 2,000 years, today Wuhan remains one of China's most important in-land transportation and communication hubs.
Hubei Province has a population some 60 million people, contributing a 7th of all tax proceeds in China. It has a robust media environment, with some 120 newspapers, 400 magazines, printing presses, TV stations, and more. Among magazines, it includes brands with circulations well above 2.5 million.
Not unlike other media markets around the world, media heads in Wuhan describe the transformation from print to digital as their main challenge. Within this, culture - or overcoming attachment to legacy values and ways of doing - plays a significant role.
While dealing with these challenges, multi-platform growth is a major focus. Here, on a recent visit from FIPP to the city, publishers and government officials in several meetings expressed the desire to build international relationships and business partnerships, across print, digital, events and more.
Only some 2 hours by plane from Hong Kong, Beijing or Shanghai, FIPP Asia will be a must-attend event for international delegates interested in understanding and doing business in China and the wider Asia region.
Whether it is the speaker programme with its international, regional and local speakers or the expo with its tech and media exhibitors, there will be something of value at FIPP Asia for international delegates to do. Get involved.
Message from James Hewes, President and CEO of FIPP
We are delighted to be partnering with the China Periodicals Association (CPA) and the Hubei Administration of Press, Publication, Radio, Film and Television (HAP) to be holding the 6th edition of FIPP Asia in the fantastic city of Wuhan, China.
For the first time, FIPP Asia will be part of the China Periodicals Fair, a biennial event attracting exhibitors from across China and visitors from across the region. More than 100,000 people are expected to pass through the doors of the Hubei Exhibition Centre, giving international exhibitors a unique opportunity to reach Chinese businesses and consumers.
The FIPP Asia conference strand also promises to be a crucial networking and knowledge-sharing opportunity for anyone interested in publishing and media in the region. More than 150 senior international delegates from the publishing and media industries will join more than 250 delegates from China.
The programme will see presentations and discussions from a host of international speakers and the cream of the Chinese digital and media industries.
Concluding with an optional tour of local publishers, FIPP Asia is a 'must attend' event for anyone serious about learning more and doing business in China and beyond.
Message from Chris Llewellyn, former FIPP President and CEO
Chris Llewellyn, former FIPP President and CEO until his retirement in 2017 and the initial catalyst for the FIPP Asia 2018 partnership, attended the event (pre-FIPP partnership) in 2016. He says:
"In late September 2016 the very nice people from the China Periodicals Association invited me to speak at a conference in Wuhan. It was an eye-opener for me.
"Not only was Wuhan an impressive and exciting city, but also the scale of the event meant I met so many people and companies new to me from all corners of China and from all areas of digital and magazine media. It certainly proved to me that there was so much more to the Chinese media landscape than my many visits to Beijing or Shanghai had assumed.
"It seemed absolutely right for FIPP and the CPA to work together on bringing FIPP Asia to Wuhan, doing what FIPP does best, helping people make connections, sharing their knowledge and experiences."
The two-day conference will feature top industry speakers from around the world and from China (conference sessions will have simultaneous translation into a number of languages, to be confirmed based on audience numbers from different parts of the world).
It will zero in on top themes in digital and magazine media from different parts of the world, as experienced by business leaders from some of the best-known brands globally, regionally and/or in national markets.
Speakers from China will offer deep insight into developments within the China marketplace, with particular emphasis on opportunities for international cooperation.
If you are interested in speaking at FIPP Asia, get in touch with FIPP's chief content officer Cobus Heyl at email@example.com.